Friday, 29 January 2016

How can furnishing improve the likelihood of selling your property more quickly and at a higher value?

While the concept of home staging has been around for some time, it has become increasingly popular and more widely used and as reported last week in The Sunday Times, finishing touches are especially important factors in the decision making process. Styling alone does have a large impact on viewers' reactions, but the biggest impact is always made by the complete interior scheme and choice of furniture.

David Phillips – the UK's largest furnishing services provider to the property industry – has become the leading 'dress to sell' provider, offering home staging for residential property sales and show homes for large-scale, residential developments.  
"David Phillips has a range of furnishing solutions to cover all sectors and levels of the market in order to provide a fast and efficient staging service to meet the varying needs and budgets of our clients. All of our installations are project managed by one of our dedicated rental stylists who ensures that each property is given individual care and attention, and that the finished solution enhances the property to its maximum." – Nicky Bloom, Director of Rental at David Phillips
Having recently joined forces with Milc Property Stylists, the David Phillips group provides home staging and show home services to agents, developers and homeowners across the UK – and increasingly in mainland Europe – with their service proving increasingly beneficial for properties with asking prices from under £250,000 to over £15 million. The David Phillips group, including Milc, has been instrumental in the sale of more than £350 million of property in the last 12 months alone.

"At Milc we provide innovative, tailored design solutions for dress for sale projects – from expansive 8 bedroom homes, to studio apartments. We are exceptionally client focussed and strive to achieve great results while maintaining a hassle free, personal service. A forward thinking design approach keeps our look fresh, and while we think big, no detail is too small." - Heidi Clark, Founder & Director of Milc Property Stylists 
It is shown that furnished homes perform better on the market, generally selling more quickly and closer to the asking price when compared to similar properties being sold without the benefit of staging – the before and after pictures from a recent David Phillips installation completed in North West London, below, highlight the effect this can have.

Home staging as a concept has taken a while to become popular in the UK – its benefits have been increasingly reported by a number of prominent outlets including the BBC and the Sunday Times. However, it is now an established part of the home selling scene in the US, where it is used extensively by both agents and independent sellers looking to maximise the potential of their property.

With David Phillips' help, home staging is as cost effective as it is convenient - a typical investment of between 0.5 and 1% of the property's value is required with the aim of boosting the final sale price, with homes we stage typically achieving around 98% of the asking price.

Whether you are selling your own property or represent an estate agency working with a large number of unfurnished properties, home staging could give you a much needed edge over the competition and help you to attract buyers.

For more information on Home Staging and for a no-obligation quote, visit either the David Phillips website or call them on 08451 088 088. 

More details about the services provided by Milc can be found here.

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