Friday, 10 July 2015

Home Staging: The Tailored House, Milson Road, W14

We recently completed a brilliant new home staging project in the Brook Green conservation area, at a property designed by Liddicoat & Goldhill. Located on the end of a Victorian terrace and offering buyers 2,403 sq ft of floorspace, this open plan property is on the market for £2,625,000.

The building’s architecture has been carefully considered to create a beautiful living space that adheres to restrictions on size and position caused by the property’s location in a conservation area.

The building itself has been recognised and exhibited by the Royal Institute of British Architecture, with a full history of the property and surrounding area going back to the Second World War available online.

“The project seeks to reconcile a new London house type, subtly differentiated from its forbears. Conceived as a series of layers receding from the street, the house’s fa├žades are variously lifted, punctured or fanned open to allow light to the interior.” - Liddicoat & Goldhill

Richard Davison, Associate at David Phillips, initially pitched our service to the developer, facing stiff competition from four other companies. The client decided that Richard’s no-nonsense approach was far more appealing than the “flowery” language used by the competition - with our three week lead-time and much better value sealing the deal.

Alice Milne, our Stylist, was in charge of dressing the property, creating an impressive interior that maximised the available light and drew attention to subtle architectural features. Alice herself said that she’d have loved to buy the property!

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