Monday, 31 March 2014

David Phillips home staging offers best value

We asked an “undercover customer” to get quotes from our competitors for home staging a five-bedroom, £2.5 million house in south-west London and thought we would share our findings with you. Out of the seven furnishing solution providers we surveyed, David Phillips offered the best price, was the only company to offer a free site survey before providing a quote, and had the lowest fees to pay upfront.

With the proposals themselves, all of them were received after only a few days, but most were quite generic, no doubt because they hadn’t viewed the property in person. The lead times quoted were also two weeks or more, with our lead time being only a week for this particular project, and of all the companies that quoted, other than us, only one of them followed up with the customer.

Our price, at 0.56% of the sales value, was the lowest quote, nearly 63% cheaper than the most expensive quote, 1.35% of sales value. Whilst they offered the customer a high quality product, they ‘over-specified’ quoting for a product that we would typically use for a £10 million house. Whilst we could deliver a similar product to this level, and at a similar price, we would never suggest such a high spec for a £2.5 million property. We always look to deliver a scheme which is between 0.5% and 1% of the sale value. There was a quote of a similar level to ours, but the quality of furniture and accessories were not of a high enough standard.

It is clear to us that the most expensive of our rivals were trying to cater for the higher end of the market, but this is of no concern to the customer who could pay half the price to achieve the same result. Furthermore, the two most expensive companies asked customers for a month’s deposit in addition to the first three months being paid up front.

Our experience of the property market is second to none enabling us to create a finish that appeals to the demographic of the purchaser. All our rental consultants have agency or developer backgrounds, so we are ideally placed to help achieve the maximum price, in record time, and at the minimum cost. If you have received a quote elsewhere, why not see if we can better it?

Ed Grant is Head of Rental at David Phillips. If you are interested in finding out more about our survey or using our home staging service, please call us on 0845 685 0477, or email We look forward to helping you with your requirements.

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